CLIENT
Pierre Fabre Pharma
A French multinational pharmaceutical company that bases its research on the extraction and use of natural products.
PRODUCT
Voxyl Voce Gola
STRATEGY
- Web Site
- Advertising
- Web Advertising
- Google Ads
SERVICES
- Creative concept
- Web Design
- Web Developement
- Analysis and Monitoring
- Icons design
OBJECTIVE
To create a new digital identity by modernizing its style and enhancing the "Giving voice to everyone’s stories" theme, which serves as the cornerstone of Voxyl's entire communication universe.
SOLUTION
As a long-standing creative partner of the company, Bplus collaborated with the Pierre Fabre marketing team to address the need for a refreshed portal identity.
The project originated from practical consultation needs and evolved into a modern and engaging platform. We designed a flexible information architecture, dressed in a design language that amplifies the brand’s identity with a pop aesthetic and a colour palette evoking the energy of nature a dominant characteristic in interpreting the brand.
Images convey the significance of voice.
FRIENDLY LANGUAGE
The digital tone is approachable yet informative, offering in-depth content that links the company’s values to product quality. It highlights the importance of natural remedies and underscores how the voice is a precious asset for expressing emotions, ideas, and passions to the world for storytelling, singing, working, celebrating, speaking, and rejoicing in every moment of life.
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