Publishing
AN ADVENTURE THAT STARTS ON PAPER AND LANDS IN THE DIGITAL WORLD.
Since 1988 we have been involved in dental publishing.
We started as a specialized publishing house by launching INFODENT®, the first dental product information magazine, the only one of its kind in Italy. Over time we have discovered our creative soul and developed a particular inclination for digital. Our campaigns have become increasingly integrated, encompassing video, social media, and viral initiatives that engage every aspect of marketing, with the aim of ensuring the effectiveness of communication actions.
In addition to the monthly INFODENT®, we have published 35 other magazines dedicated to the dental sector, including:
- P.O. - Prospettiva Odontoiatrica - Information Organ of AIO, Italian Dentists Association.
- Labnews - Newsletter for the dental laboratory of Kulzer Mitsui Chemicals Group.
- RIS - Italian Journal of Stomatology by ANDI, National Association of Italian Dentists.
WORK
INFODENT
UNIQUE, BY VOCATION
INFODENT®, the monthly magazine published by Bplus, focuses on product information in all its aspects and represents a formidable tool at the service of companies. Shipped free of charge to all dentists and dental technicians in Italy, it is the most appropriate means to reach the target audience addressed by companies in the dental sector, an effective channel that ensures excellent return on investment.
Infodent.it, the monthly magazine's portal, is recognized as one of the major thematic portals in Italy. Active since 1994, it is now a complete point of reference for product information and more. It is the largest container of dental classified ads in Italy and is followed on Facebook by 16,000 followers.
INFODENT® is the only CSST certified magazine in the dental sector and the only registered trademark in Italy and Europe in relation to services considered to be of greatest interest for dentistry, such as: processing of statistics, market research, price comparisons and opinion polls.
