CLIENT
Pierre Fabre Pharma
A French multinational pharmaceutical company that bases its research on the extraction and use of natural products.
PRODUCT
Supplements
Supplements for venous circulation disorders in the legs.
STRATEGY
- Creative Strategy
- Analysis and Website optimization
SERVICES
- Creative Direction
- Graphic Design
- Web Design
- Web Developement
- Illustrations
OBJECTIVE
To support the pharmacy launch of the new packaging for the supplement line through a complete redesign of the website “Flebologia.net,” dedicated to venous circulation disorders in the legs. The redesign aimed to enhance the site’s appeal to visitors and ensure the best possible browsing experience.
SOLUTION
The website was entirely reimagined and aligned with the client’s needs and objectives. Our activities went beyond merely refreshing the graphic design; we focused on improving and optimizing its technical features: usability, functionality, ease of navigation, and content, while maintaining the importance and accuracy of healthcare information.
A well-categorized homepage was created to help visitors explore more about venous disorders and the different types of products in the range. The site is divided into four main sections dedicated to venous system dysfunction, treatments, prevention, and natural extracts, each defined with custom-made images and a distinct colour identity.
ORIGINAL ILLUSTRATIONS AND IMAGES
For each topic covered, animations and original images were created to establish visual continuity across the different sections.
The recurring theme throughout the site is the mosaic, which takes center stage as a clear reference to the new product packaging. The mosaic element is used in various forms and dynamically: it changes colour and size, inspired by the palettes of the three product lines, and it disassembles and reassembles. It appears in the header, menus, within and around images, in animations, and in the footer.
The floating effect applied to images helps evoke a sense of lightness, almost as if defying gravity.
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