CLIENT
Pierre Fabre Pharma
A French multinational pharmaceutical company that bases its research on the extraction and use of natural products.
PRODUCT
Petit Drill
A pediatric syrup for the treatment of throat irritation associated with dry cough.
STRATEGY
- Web Minisite
- Advertising
- Google Ads Display Illustrate
- Google Ads Responsive
SERVICES
- Web Design
- Web Developement
- Medical illustration
- Icons design
- Analysis and Monitoring
OBJECTIVE
The digital launch of Petit Drill dry cough syrup: a sugar-free, dye-free, paraben-free, strawberry-flavored product, specifically formulated for infants aged 6 months and up, as well as children up to 6 years old.
The brand's objective was to invest in a communication strategy tailored to the needs of parents/consumers, providing clear information and supporting them in choosing the product best suited to their child’s needs.
Our aim was to raise awareness by educating about the product as a potential solution to alleviate symptoms of dry cough in pediatric age groups.
SOLUTION
Communication targeted at parents was the strategic cornerstone to highlight the brand. We began by addressing the informational needs of users, involving Bplus in creating tailored content designed to enhance online visibility.
The minisite was custom designed to guide users step by step through an informative journey centered on the theme of ensuring the well-being of children's airways.
SYNERGISTIC PROJECT
In addition to these activities, we implemented an integrated communication approach adaptable to various formats, effectively meeting the needs of end consumers with the goal of delivering a cohesive, synergistic, and impactful project.
Media planning included not only classic formats like Google Ads and Google Ads Responsive but also placements in sector-specific publications. This was another project born from close collaboration with Pierre Fabre, which allowed us to further strengthen our expertise and authority in digital marketing for the healthcare and pharmaceutical sectors.
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