CLIENT
Pierre Fabre Pharma
A French multinational pharmaceutical company that bases its research on the extraction and use of natural products.
PRODUCT
Supplement
A medical device for the treatment of colic in infants and children.
STRATEGY
- Naming
- Creative Strategy
- Digital Marketing Strategy
- Web Minisite
SERVICES
- Creative Direction
- Illustrations
- Graphic Design
- Medical Copywriter
OBJECTIVE
To launch the new medical device for the treatment of colic in infants and children in Italy.
To enhance brand reputation within the target audience (parents with young children) by clearly and simply communicating the product’s innovation and benefits.
To increase awareness of the symptoms of this common condition among infants and children and associate it with the new medical device.
SOLUTION
The regulatory challenges of the pharmaceutical sector and the complexity of the market make communication in healthcare particularly demanding. The digital strategy adopted for the Italian launch of the new medical device combined specialized expertise with a practical approach to identifying and solving problems, analyzing various marketing approaches relative to the target market.
For Bplus, a key challenge was the naming of the online project—a crucial process laden with implications. Through a consumer-focused minisite, we aimed to convey a reassuring, serene atmosphere that would immediately engage users and immerse them in the gentle world of newborns. The simple, interactive, and information-rich navigation of the site allows new parents to access everything they need to know about infant colic: symptoms, causes, scientific research, remedies, and behavioral advice. This approach reinforces the message that calmness and serenity are the first steps to addressing this issue effectively.
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