CLIENT
Johnson & Johnson
U.S. based pharmaceutical multinational.
PRODUCT
LISTERINE Meta-Analysis
Mouthwash Line
STRATEGY
- Direct Email Marketing
- Web Minisite
- Survey Online
- Offline Advertising
- Web Advertising
SERVICES
- Graphic Design
- Illustrations
- Video
- Web Design
- Web Developement
- Analysis and Monitoring
OBJECTIVE
To communicate to oral care professionals the groundbreaking results of a significant peer-reviewed analysis on essential oils. The large-scale meta-analysis, encompassing over 30 years of data from 29 six-month studies conducted in three countries on more than 5,000 patients, marked a major shift in the evaluation of oral hygiene practices.
SOLUTION
Bplus aimed to effectively inform dentists and dental hygienists about the meta-analysis results through a multi-channel campaign. The project’s objective was to highlight how good oral hygiene can be enhanced with a truly innovative product, using compelling communication tailored to professionals who educate patients about proper at-home oral care routines.
WEB DESIGN
The entire project was developed with the product’s personality, character, and level of innovation in mind. A fresh approach to medical-scientific communication was adopted. Animated infographics, video content, and bold use of colour created a dynamic graphic environment that complemented the scientific content.
