CLIENT
Johnson & Johnson
U.S. based pharmaceutical multinational.
PRODUCT
LISTERINE
Mouthwash line
STRATEGY
- Direct Email Marketing
- Web Minisite
- Survey Online
- Offline Advertising
- Web Advertising
- Product Sampling
SERVICES
- Graphic Design
- Illustrations
- Web Design
- Web Developement
- Analysis and Monitoring
- Product Sampling Management
OBJECTIVE
To present to dentists and dental hygienists the results of two new significant clinical studies published in the Journal of Dental Hygiene. These studies demonstrate how the daily addition of LISTERINE® to mechanical control methods can enhance periodontal health by reducing plaque accumulation.
SOLUTION
The strategy developed by Bplus engages the target audience through a seamless journey across all touchpoints, ensuring a smooth transition between channels via the coordination of perfectly integrated communication mediums. Various media traditional, digital, and social support an informational path validated by recent clinical studies. The strategy is further reinforced by a comprehensive product sampling campaign.
PRODUCT SAMPLING
The plan includes the organization and management of all sampling stages: from sample storage and inventory to customization and preparation of sample boxes, culminating in the shipment of samples to respondents.
ANALYSIS, MONITORING, AND WEB ANALYTICS
Bplus tracks the marketing activities implemented and evaluates their results through data analysis to assess performance and effectiveness. At the end of the campaign, the client was provided with a thoroughly detailed analytical report.
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