CLIENT
Viatris
Mylan is a multinational pharmaceutical company committed to setting new standards in the healthcare sector.
PRODUCT
CB12 Line
A mouthwash designed to combat oral-origin bad breath.
STRATEGY
- Direct Email Marketing
- Product Mini-Website
- Search Engine Marketing
- Offline Advertising
- Web Advertising
- Marketing Content
- Survey Online
- Product Sampling
SERVICES
- Web Design
- Graphic Design
- Web Developement
- Analysis and Monitoring
- Illustrations
- Delivery
- Packaging
- Editorial Content
OBJECTIVE
To increase brand and product awareness for CB12 among Italian dentists and dental hygienists.
To initiate digital marketing actions aimed at creating brand perception by educating the target audience about the benefits and unique features of the CB12 product line.
SOLUTION
After identifying the value proposition the added value the product offers to its specific market segment compared to competitors Bplus developed a marketing strategy using a mix of digital and traditional channels. The strategy focused on the needs of dental patients, effectively communicating to dental professionals the product's exclusive features that address those needs, which are difficult for competitors to replicate.
To gain insight into the target audience's perception of the product, users were invited to complete a short, carefully designed survey in exchange for product samples to test its effectiveness.
