CLIENT
Viatris
Mylan is a multinational pharmaceutical company committed to setting new standards in the healthcare sector.
PRODUCT
Analgesic
STRATEGY
- Direct Email Marketing
- Product Mini-Website
- Search Engine Marketing
- Offline Advertising
SERVICES
- Web Design
- Web Developement
- Analysis and Monitoring
OBJECTIVE
To position the analgesic product within the dental segment. To communicate the differentiating element, relevant to the target audience, which competitors in the same segment had not addressed.
SOLUTION
Bplus implemented a multi-channel campaign to ensure Viatris' product was effectively positioned in the dental sector. The campaign targeted all dentists in Italy through initiatives aimed at informing healthcare professionals based on scientific studies, providing tools useful for clinical practice. The digital experience was designed primarily for mobile devices but was accessible on all platforms.
ADDED VALUE
To enhance the marketing strategy and provide additional value, we created an exclusive eBook for Viatris, specifically tailored for dental professionals. This eBook was made available for free directly from the product's mini website. The focus was on the style of the document: straightforward, practical, and above all, clear. It was designed to be a useful tool for its target audience of highly experienced industry professionals.
