Land on the islands of leads
27 February 2024
Our customized methods "Panarea," "Lampedusa," and "Stromboli" employ direct response marketing strategies designed to encourage the target audience to take specific actions. Alternatively, they leverage campaigns based on real-world product use by an audience evaluating performance, strengths, and potential weaknesses. These campaigns aim to generate leads, collect valuable product insights (test marketing), establish connections, and boost sales.
Panarea method
“Collaborative” marketing
The Panarea method involves specific product testing activities conducted by a carefully selected audience. It positions the audience as active participants, placing them at the center of the communication process. This is a significant activity, as it allows companies to gather customer opinions and satisfaction levels regarding a product or service offered.
Boost your communication
Executing a robust testing campaign provides a crucial competitive advantage based on the product's value, enabling promotional and communication campaigns to be more targeted, energetic, and effective, leading to a higher return on marketing investments. Bplus handles the entire lifecycle of product testing campaigns from strategy creation and sampling campaign management to data control report compilation at the end of the process.
Added value
Our product testing campaigns deliver significant added value to companies’ market research. Feedback is collected based on the customers’ direct experience with the product. The insights gained engage and guide the campaign’s target consumer toward making a purchase decision.
Lampedusa method
Generate high-profile leads
The "Lampedusa" marketing method builds on best practices we’ve refined over time, along with qualitative and quantitative market research and analysis. The strategy leverages a mix of targeted media channels and lead magnets.
We combine:
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Acquisition tools: highly engaging methods such as Digital Email Marketing, Landing Pages, Surveys, and SMS campaigns.
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Traffic sources: rigorous scouting and continuous testing.
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Creativity: projects designed by a team specialized in dental communication.
Customizable
The "Lampedusa" method can be enhanced with Retargeting campaigns and Social Lead Generation campaigns on Facebook, alongside traditional media activities like print ads, direct mail, telemarketing, and teleselling campaigns.
Attracted by magnets!
Lead magnets are numerous and carefully selected, ranging from eBooks, video tutorials, online courses, and webinars to physical gadgets anything that encourages users to share their contact details.
Stromboli method
Explosive lead qualification!
We’ve developed a lead qualification method that minimizes your time investment, with the entire contact and acquisition process managed by Bplus and its call center.
With controlled eruption
This system can be deployed whenever needed, targeting specific clusters of your choice.
Phase 1: the process starts with the dispatch of a DEM (Direct Email Marketing), SMS, or a mailing campaign.
Phase 2: all marketing efforts funnel into an online informational page (Squeeze Page).
Phase 3: the Call Center takes over, initiating its lead qualification activity. Our operators contact users via phone, encouraging them to proceed with the proposed initiative (a sale, event, appointment, or survey).
