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CLIENT

Dentaurum

PRODUCT

Dentaurum SMM

Social Media Management

STRATEGY

  • Content
  • Creative Strategy

SERVICES

  • Social Media Management
  • Creative Direction
  • Creative concept
  • Copywriting
  • Analysis and Monitoring

OBJECTIVE

Dentaurum Italia, the exclusive distributor of Dentaurum products for the Italian market, needed a structured and ongoing management of its social media channels. The goal was to improve the quality of content and boost interaction and visibility, while working with a limited budget. 

A key requirement was to establish a consistent editorial line capable of enhancing products, digital services, training courses, and the brand’s presence at industry events.

Before and after Dentaurum's social media profile

SOLUTION

The project began with an in-depth analysis, during which our digital project manager and social media specialists studied the existing pages to identify strengths, weaknesses, and areas for improvement. In parallel, our creative team carried out a visual analysis to unify the style and make the brand’s communication more recognizable.

Based on these insights, we defined an Editorial Calendar, updated monthly and structured around four key content categories:

  • product-focused posts,

  • training course promotions,

  • posts about digital services,

  • event-related content.

Slide del primo PED di Dentaurum
Templates per i post, ideati per Dentaurum

To ensure visual consistency and optimize production time, we designed a series of customized graphic templates, maintaining a professional, modern style aligned with the brand’s identity. 

This combination of analysis, planning, and creative optimization significantly improved both the perception and effectiveness of the client’s social media presence.

RESULTS

The work carried out led to tangible growth in Dentaurum Italia’s social media performance within the very first four months of collaboration (April–July 2025). Compared with the same period the previous year, results showed:

  • +11.8% clicks on links published on Facebook

  • +92.7% total interactions (Facebook and Instagram)

  • +57.1% content reach

These figures confirm that even with limited resources, a strategic and well-structured social media management approach can deliver concrete results, enhancing the effectiveness of digital communication and laying the foundation for even greater growth in the months to come.