CLIENT
3Shape
World leader in digital dentistry
PRODUCT
Trios - Intraoral scanner product line
E1/E2/E3/E4
Laboratory scanner product line
STRATEGY
- Direct Email Marketing
- Web Minisite
- Social Media Adv
- Search Engine Marketing
- Lead Generation Campaign
- Offline Advertising
- Web Advertising
- Social Media Adv
SERVICES
- Web Design
- Web Developement
- Analysis and Monitoring
OBJECTIVE
To communicate directly with the target audience through a solid Lead Generation strategy to produce qualified contacts and expand the commercial network.
To create a strategy to promote the various product lines and measure the interest of dentists and dental technicians.
SOLUTION
Bplus planned and executed diversified online Lead Generation campaigns for 3Shape, targeting all Italian dentists and dental technicians. The omnichannel strategy was delivered through premium marketing channels such as Email Marketing, Native Advertising, and Google Ads. Thanks to the integrated strategies, the target audience was reached across multiple channels, generating a steady flow of leads.
Through an online survey, user interest in the proposed products/services was assessed and personalized gifts were sent to them. This helped continue promoting the brand and foster a positive brand image, even after the campaigns ended.
The significant collaboration with 3Shape allowed us to achieve results perfectly aligned with the client’s needs. As a result of the outcomes, the Danish parent company decided to run similar campaigns in other European countries.
