CLIENT
SprintRay
Since 2014, SprintRay has been developing complete 3D printing solutions for the dental industry.
PRODUCT
Pro 55-95 S
A range of 3D printers.
STRATEGY
- Web Minisite
- Direct Email Marketing
- Survey Online
- Lead Generation Campaign
SERVICES
- Creative Direction
- Web Design
- Web Content
- Whitepaper Content
OBJECTIVE
To launch the SprintRay Pro S 3D printer in the dental sector, highlighting the product's advantages and the features that make it stand out among competitors in the dental market, specifically speed and ease of use. Additionally, gather data on the use of digital technology in dentistry.
SOLUTION
We analyzed the features and innovations introduced by SprintRay in dental 3D printing to simplify the content, making it accessible even to less experienced users. The resulting storytelling is quick and easy to understand, aided by minimalist and concise layouts.
The process culminates in the completion of an online survey about digital dentistry, enabling future operations to become increasingly effective thanks to the collected data.
To enhance communication, the product is also associated with the image of athlete Usain Bolt, SprintRay's official brand ambassador.
