CLIENT
Straumann
Global leader in the dental implant, regenerative and aesthetic industry.
PRODUCT
Nuvo
A new implant system
STRATEGY
- Direct Email Marketing
- Web Minisite
- Social Media Adv
- Search Engine Marketing
- Lead Generation Campaign
- Offline Advertising
SERVICES
- Web Design
- Web Developement
- Analysis and Monitoring
- Whitepaper Content
- Editorial Content
OBJECTIVE
The objective is clear: launching the brand of the new implant line and communicating its exclusive online purchasing method. The goal was to select the most suitable approach to acquire qualified leads, aiming to generate contacts potentially interested in the product. The keywords: technology, simplicity and accessibility, aligning with the values conveyed by the company’s image.
SOLUTION
Defining the identity of the new brand and building its credibility by conveying the product's benefits to the dental target audience: this was the challenge Bplus embraced to enhance Nuvo’sTM brand awareness. The approach involved an omnichannel strategy dedicated to all Italian dentists, supported by retargeting / remarketing activities, both online and offline advertising, and scientific information dissemination.
WEB DESIGN
The minimal style, paired with vibrant graphic visuals, gave the entire campaign a clean, contemporary and recognizable look, imbuing the brand with character and personality.
