CLIENT
American Express
A global provider of integrated payment services and travel solutions, operating in Italy since 1901. One of the world’s most iconic brands.
PRODUCT
Financial Products
STRATEGY
- Creative Strategy
- Direct Email Marketing
- Survey Online
- Search Engine Marketing
- Offline Advertising
- Web Advertising
- Social Media Adv
SERVICES
- Creative Direction
- Web Design
- Web Developement
- Illustrations
- Analysis and Monitoring
OBJECTIVE
To enhance brand loyalty among Italian dental professionals, identifying potential opportunities to improve the perception of the target group.
To measure awareness of the benefits and services associated with credit cards to determine the most suitable product for future marketing initiatives aimed at dentists.
SOLUTION
To build awareness and foster loyalty within the target sample, we devised a simple yet highly effective strategy based on integrated communication. All marketing actions were focused on directing users to an online survey designed to measure dentists’ awareness of the benefits and services associated with credit cards.
The questionnaire, featuring both assisted and unassisted questions and enhanced with custom-made engaging illustrations, was specifically designed to minimize response distortions and provide an accurate evaluation of product knowledge.
Through the online survey model we developed, it was possible to profile respondents without invading their privacy and gather new leads with a genuine interest. At the end of the survey, respondents were rewarded with a valuable gift, available for immediate download online.
