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CLIENT

Recordati spa

Recordati is an Italian multinational company founded in 1926 and headquartered in Milan. It develops, produces, and markets pharmaceutical products.

PRODUCT

Dentosan Mouthwashes

Mouthwash line
Single-dose sachets
Stick packs

STRATEGY

  • Creative Strategy
  • Direct Email Marketing
  • Web Minisite
  • Web Advertising
  • Social Media Adv
  • Product Sampling

SERVICES

  • Creative Direction
  • Graphic Design
  • Illustrations
  • Web Design
  • Web Developement
  • Analysis and Monitoring
  • Delivery
Dentosan_visual1_casestudy

OBJECTIVE

Dentosan® is an Italian brand with strong, well-established brand awareness. The client’s goal is to launch, within the dental sector, a chlorhexidine-based mouthwash in a new stick-pack format, featuring single-dose sachets of 10 ml. Using an online strategy, the company aims to reaffirm its commitment to quality and innovation alongside oral health professionals, communicating the advantages and unique features of the new formats, designed with patients’ needs in mind, and inviting professionals to try the product.

SOLUTION

The digital strategy we developed had a dual purpose:

  • To introduce the new stick-pack format of Dentosan® mouthwash to the target audience. These are products already well-known among dentists and dental hygienists in their classic format. The focus was on providing clear and transparent information about the benefits of the innovative packaging for both dentists and patients.

  • To strengthen relationships with the target audience through a loyalty-building process.

To establish a new point of contact and encourage user interaction with the brand, we created a simple game mechanism on the minisite: a quiz. The goal of the quiz was to facilitate the retention of information about the new format and prompt users to request a free product sample to be delivered directly to their dental practice.

Dentosan_visual2_casestudy
Dentosan_design

DESIGN

To ensure maximum recognition across all project actions, from Digital Email Marketing to the minisite and even the campaign’s tone in print, we used common, impactful graphic elements that distinguish the project and define its stylistic identity.