CLIENT
DentalPro
Italy's Leading Dental Group
PRODUCT
Dental Centers
STRATEGY
- Creative Strategy
- Direct Email Marketing
- Web Minisite
- Search Engine Marketing
- Offline Advertising
- Web Advertising
- Social Media Adv
SERVICES
- Creative Direction
- Graphic Design
- Web Design
- Web Developement
- Analysis and Monitoring
- Editorial Content
- Whitepaper Content
OBJECTIVE
To launch a recruitment campaign targeting Italian dentists, aiming to stimulate and engage professionals interested in collaborating with the DentalPro Group.
To create a strong and positive perception of the company and its real potential.
SOLUTION
Bplus approached the communication by focusing on concrete concepts that convey the true identity of DentalPro, highlighting the sustainability of its business model, as well as its relationships with patients and collaborators.
The marketing strategy centered on addressing the perception of the corporate reputation, which often doesn't align with the deeper, more authentic identity of the Group. The campaign aimed to enhance the company's reputation and build trust among dentists, to attract new, motivated professional resources who are drawn to the sense of belonging to a well-established group where every individual is valued and encouraged to express their full potential.
VISUAL & CONTENT
To visually represent the idea of team unity, we used a sports metaphor, creating a direct and impactful visual that informs and tells a story with minimal, essential elements. The communication elements were carefully designed to maintain consistency across all platforms and effectively convey the message on digital channels, physical media, and social media. Supporting the campaign, we created a series of downloadable eBooks, rich in valuable content for the target audience.
