CLIENT
BTI Biotechnology Institute
BTI Biotechnology Institute is a multinational company specializing in biomedicine and biotechnology, recognized as a global leader in innovation within the fields of implantology and oral rehabilitation. It is considered a scientific benchmark in regenerative medicine.
PRODUCT
BTIEndoret (PRGF), BTICore, BTIApnia
Regenerative Medicine, Implantology, Polysomnography
STRATEGY
- Direct Email Marketing
- Web Minisite
- Search Engine Marketing
- Lead Generation Campaign
- Offline Advertising
- Web Advertising
- Social Media Adv
- Marketing Content
SERVICES
- Creative Direction
- Graphic Design
- Web Design
- Web Developement
- Content
- Analysis and Monitoring
OBJECTIVE
To increase awareness and recognition of the BTI brand among Italian dentists in the areas of regenerative medicine, oral implantology, and polysomnography.
To implement and optimize online communication strategies to promote the various product lines.
SOLUTION
When designing the awareness campaign for BTI, our primary objective was to position the brand as a synonym for quality and reliability through effective communication and a consistent tone of voice.
To enhance brand awareness and optimize campaign results, we developed a unified omni-channel strategy to convey BTI's values and product features to Italian dentists, maximizing opportunities to engage with potential customers. Our key approach was: adapt and tailor! This allowed us to leverage the full potential of each media channel.
CONTENT MARKETING
As part of the brand awareness campaign, we designed a comprehensive strategy to highlight BTI products' unique features, supported by a content marketing plan emphasizing the benefits of each product for dentists. Through the creation of valuable content—articles, interviews, patient guides, eBooks, and white papers useful for professionals—we successfully acquired significant leads.
To refine the brand message and measure brand recognition, we utilized custom-designed survey models, gaining valuable insights from the target audience. These insights equipped BTI with tools to enhance its branding strategy, complemented by targeted activities such as retargeting/remarketing, online/offline advertising, and social media campaigns.
