CLIENT
Polifarma
An Italian company founded in 1919, acquired in 1999 by the Angelini Pharma group, one of the most authoritative names in the Italian pharmaceutical market.
PRODUCT
Aminogam Line
An adjuvant in the regeneration processes of oral mucosa.
STRATEGY
- Direct Email Marketing
- Web Minisite
- Search Engine Marketing
- Offline Advertising
- Web Advertising
- Social Media Adv
- Product Sampling
SERVICES
- Visual Concept
- Content
- Web Design
- Web Developement
- Analysis and Monitoring
OBJECTIVE
To enhance Polifarma’s brand equity within the dental segment by presenting a specific, high-quality product with unique characteristics in oral mucosa regeneration.
To position the product effectively and establish a strong relationship with the target dental audience.
SOLUTION
To ensure lasting impact and reinforce both the company and product positioning in the dental field, we adopted a cross-channel approach, integrating traditional, digital, and social media channels. This interconnected system promotes a seamless user experience, ensuring an uninterrupted flow of information that guides users towards conversion.
The strategy developed by Bplus was supported by a sampling activity but did not aim solely at trial acquisition. Instead, it focused on delivering valuable information through the creation of high-quality content, including a minisite enriched with technical/scientific content and clinical cases conducted on patients that demonstrated the product's effectiveness.
Our extensive expertise in dental and pharmaceutical communication and marketing enabled us to understand the client’s primary needs and successfully achieve the desired objective.
