LEAD MARKETING
THE LEAD ISLANDS
We collect profled leads for your business
Our customized Panarea, Lampedusa and Stromboli methods involve direct response marketing strategies that encourage the target audience to take specific actions, as well as marketing campaigns based on real product usage by an audience that evaluates its performance, strengths and potential weaknesses.
The campaigns aim to generate leads (lead generation), gather valuable insights about the products (test marketing), establish connections and drive sales.
THE PANAREA METHOD
Leverage the "collaborative" marketing
The Panarea method involves a specific product testing activity by a selected audience, engaging them as active participants and placing them at the centre of the communication process. This is a significant activity because it allows companies to gather consumer opinions and satisfaction levels regarding a product or service offered.
MORE ENERGY FOR YOUR COMMUNICATION
Running a successful testing campaign means gaining a significant competitive edge based on the product's value. This allows promotional and communication campaigns to hit their mark with greater energy and effectiveness, resulting in a higher return on marketing investments.
Bplus manages the entire lifecycle of product testing campaigns: from strategy creation to sampling campaign management, all the way to compiling data control reports at the conclusion of the process.
THE ADDED VALUE
Our product testing campaigns provide significant added value to companies' market research, as the feedback collected is based on the customer’s direct experience with the product. The information gathered engages and guides the target consumer of the campaign toward making a purchase decision.
THE LAMPEDUSA METHOD
Generate high-profile leads
The Lampedusa marketing method is based on the best practices that we have tested and refined over time, as well as on qualitative and quantitative analyses and research of the target market. The strategy involves using a mix of targeted media channels and lead magnets.
Drawn in by the magnets!
Lead magnets are numerous and used according to specific criteria: they can be an eBook, a video tutorial, an online course, a webinar or a physical gadget essentially anything that can entice someone to share their contact information.
Our work is structured by combining:
- ACQUISITION TOOLS – Highly engaging Digital Email Marketing, Landing Pages, Surveys, and SMS.
- TRAFFIC SOURCES – We conduct extensive scouting and continuous testing.
- CREATIVITY – Projects are developed by a team specialized in dental communication.
CUSTOMIZABLE
The Lampedusa method can be enhanced with Retargeting campaigns and Social Lead Generation Campaigns On Facebook, as well as activities on traditional media such as Advertising Pages, Direct Mailing, Telemarketing, and Teleselling campaigns.
THE STROMBOLI METHOD
Explosive lead qualification!
We have developed a lead qualification method that will take up very little of your time, where the entire process of contact and acquisition will be managed by Bplus and its call center.
With controlled eruption
The system can be applied whenever needed to clusters of your choice.
- The first phase of the Stromboli method involves sending a DEM (Direct Email Marketing), an SMS, or a Mailing.
- In the second phase, all marketing actions will be directed to an informative online page (Squeeze Page).
- In the third and final phase, the call center will begin its lead qualification activity. Our operators will contact users by phone, inviting them to follow through with the proposed initiative (a sale, an event, an appointment, or a survey).
Suggestions
To make a direct response campaign more effective:
- Highlight an exclusive offer that represents a unique opportunity for the user.
- Provide the user with sufficient reasons and information to make a decision about the action to take, encouraging them to complete the contact form.
- Include a clear call to action: explain the next step the customer should take.
- If you don't have a landing page included in your campaign, ensure your website is easy to navigate and accessible, especially the pages that describe the specific products you're advertising.