CLIENT
Coltene
A world leader in the development, production and sale of consumables and small equipment for dental use.
PRODUCT
BRILLIANT EverGlow
A universal sub-microhybrid composite for dental restorations.
STRATEGY
- Direct Email Marketing
- Squeeze Page
- SMS Marketing
SERVICES
- Visual Concept
- Graphic Design
- Web Design
- Web Developement
- Analysis and Monitoring
- Short Message Service
OBJECTIVE
To stimulate purchases from existing and potential customers through a promotional activity aimed at increasing demand and boosting sales.
To offer an attractive commercial promotion that encourages repeat purchases over time, even beyond the duration of the offer itself.
SOLUTION
The strategy adopted by Bplus is not new, but it proves highly effective when executed with some of the best marketing practices. To capture the interest of both existing and potential customers, we focused on presenting a time-limited offer with real value, targeting the user’s sense of urgency to act quickly and not miss out on the promotion.
The communication was developed clearly and effectively, launching a direct email marketing campaign targeting dentists registered in the Bplus database. The emails directed recipients to a landing page designed to capture leads through an appealing description of the offer, embedded in a minimalistic and persuasive graphic context.
SMS MARKETING
To support the strategy developed for Coltene, a meticulously planned and executed SMS marketing campaign was implemented. The SMS content, interactive and engaging, conveyed the benefits of the promotion through a concise message that included a call-to-action leading users to the offer's web page.
